Tom Doran, cofounder of Freeload, explains why he built the company: "Textbooks cost too much, and students increasingly are showing up to class without probably the most important tool they need to succeed in the course, outside of the lecture."
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Many teachers will probably say it's unacceptable to promote commercial products in an educational book, but Freeload's limited success should be a signal that this model might work at a larger scale, if implemented in a clever way. Freeload's tagline ("Imagine a world where textbooks are free") could be replaced with: "Imagine a world where books are free".
{ Sample image, courtesy of Freeload Press Inc. }