What I also like is his choice of models. He picks his models carefully, choosing not just ethnically diverse models, but also being careful to pick models who have more meat on their bones as opposed to the disgustingly thin."I don't even think about it," admits Dixon. "It's not a conscious decision to cast women from various ethnicities. I pick the girls I like. I pick girls I think women can relate to."
Its also smart business sense. "I get feedback from women who have a critical opinion. They want to see themselves in these clothes," says Dixon. They're more likely to buy the clothes they can see themselves wearing.
Designer Mark Fast does the same thing. A couple weeks ago he insisted on having plus-size models for his 2010 spring fashion show... which drew a lot of media attention. Fast says: "My knits respond differently to different bodies. Some looks just work better on curves."Which sparks my belief that "Its hip to be diverse", not just by adding plus size models, but by including models from a wide range of backgrounds.
Sunny Fong for example recently hired two models: One that was a lot older, and other who was bigger. "Other cities look to this unnatural ideal of what's beautiful," says Fong who only hires models with a waist larger than 24 inches. "I've never liked skinny-skinny models. They don't suit my clothes. My target market is real women, not skinny 16-year-old girls. When I put my clothes on skinny girls, they hang like they're on a hanger. I want the body to translate the garment. On a skinny girl, it says nothing."
