Pop! Out Comes the 2012 Civic!

BC Honda Dealers along with a Canadian ad company have come up with a new ad featuring the 2012 Honda Civic. It will be advertised in BC and shows a Civic popping out of a giant skyscraper-sized cereal box. Trendy, young marketing, that's for sure. Will this help the sagging Civic sales compared to the new Elantra and Focus? Well ... Civic inventory is already at an all time low in Canada.

View the advertisement at Vimeo, http://vimeo.com/23980651