The 2010 Kia Soul has been given a 2010 “Top Safety Pick” award for the second consecutive time this year in the Small Car category by the Insurance Institute for Highway Safety (IIHS). On the heels of being given a “2010 Automotive Excellence Award” by Popular Mechanics, named to TIME.com’s “Most Exciting Cars of 2010” list and being named one of “10 Great and Safe Rides for Teens” by AutoWeek magazine, the spunky and youthful Kia five-door was one of only five small cars to earn the organization’s top honor for earning “Good” ratings – the highest achievable – in frontal, side, rear and rollover impact crash safety tests. “Since its launch in March, Soul has lived up to its tagline of being Kia Motors’ affordable halo vehicle by winning numerous awards and consistently being a media and consumer favorite,” said Michael Sprague, vice president, marketing of Kia Motors America (KMA). “Soul being honored with a ‘Top Safety Pick’ for a second time solidifies it as a top contender in its segment as a vehicle that offers consumers the entire package.”
All trim levels for the Soul come standard with many safety features including front seat active headrests, dual front advanced airbags, front seat-mounted and full-length side curtain airbags, an Antilock Brake System (ABS), Electronic Stability Control (ESC), Traction Control System (TCS), Electronic Brake Distribution (EBD), Brake Assist System (BAS) and a Tire Pressure Monitoring System (TPMS).
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