2011 Hyundai Sonata Named A Top Family Car by KBB.com

FOUNTAIN VALLEY, Calif., 02/28/2011 - Kelley Blue Book’s www.kbb.com, the leading provider of new- and used-vehicle information, named the 2011 Hyundai Sonata to its annual list of Top 10 Family Cars. Sonata joins a list of family-friendly vehicles, including the 2011 Chevrolet Traverse, 2011 Ford Explorer, 2011 Honda Odyssey, and the 2011 Volkswagen Golf.

Full press release after the jump.

According to kbb.com experts the Sonata is “taking the mid-size sedan market by storm with a compelling mix of design, quality and value. The Sonata also is chock-full of safety features, comes with one of the best warranties on the market, and even offers a fuel-sipping hybrid model. With enough style and versatility to transform effortlessly from child-hauler to client shuttle on a daily basis, the 2011 Hyundai Sonata is an easy choice for someone who needs to impress while still being practical.

“We are proud to receive this recognition from kbb.com,” said Mike O’Brien, vice president of product and corporate planning, Hyundai Motor America. “With advanced standard safety features, three versatile powertrain choices including our class-leading 40 mpg highway BlueDrive Hybrid, unrivaled interior convenience technologies and enough space to comfortably fit the entire family, the Sonata is the perfect option for families looking for quality and value without sacrificing on performance and design.”

Kelley Blue Book’s kbb.com editors assessed the winning models based on safety, comfort, economy of operation, child-friendliness, a reasonable purchase price and good resale value.

“This year was especially difficult for the kbb.com editors to narrow down the Top 10 Family Cars of 2011 choices, as there is such a variety of new cars on the market today that have appealing features for the American family; capable versatility, value, safety and economical factors, to name a few,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s kbb.com.

The 2011 Hyundai Sonata features some of the most advanced technological options, such as a navigation system with voice activation and interactive touch screen through XM NavTraffic® and XM Data Services, integrated Bluetooth, satellite radio, and a Homelink transceiver. It has many safety features, including Electronic Stability Control, Traction Control, and Anti-Lock breaking systems. Sonata was also the first midsize car to receive a five-star crash test rating under National Highway Traffic Safety Administration’s new, more stringent 2011 system and an Insurance Institute for Highway Safety Top Safety Pick honor, placing it in a safety position unsurpassed in the industry.

KELLEY BLUE BOOK

Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the industry. Each week the company provides the most market-reflective values in the industry on its top-rated website www.kbb.com, including its famous Blue Book® Trade-In and Retail Values and Fair Purchase Price, which reports what others are paying for new cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies as well as governmental agencies. Kbb.com is a leading provider of new car prices, used car values, car reviews, new cars for sale, used cars for sale, and car dealer locations. Kelley Blue Book Co. Inc. is a wholly owned subsidiary of AutoTrader.com.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through about 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.

[Source: Hyundai Motor America]

Hyundai Wants You To Snap Out Of It With Its Super Bowl Commercials [w/VIDEO]

In what Hyundai likes to call “a group therapy session,” the automaker’s Super Bowl Ads to air for the first time during the Big Game on February 6 will comprise three TV spots aimed at brainwashing consumers into turning their attention towards the company’s 2011 Elantra and Sonata Hybrid models.

Specifically, Hyundai will begin promoting the new Elantra with a spot called "Hypnotized", followed by a healing session with an ad called "Deprogramming". These two will be followed by a third spot starring the 2011 Sonata Hybrid, titled “Anachronistic City”.

“Both offer the all-new 2011 Elantra as treatment for the malaise afflicting the long-suffering compact car shopper,” Hyundai says. “Hyundai marks its fourth consecutive year as a Super Bowl advertiser by deprogramming 100 million Americans tuned in to watch the game.”

The three spots are themed “Snap Out of It” and feature Hyundai's 2011 "New Thinking, New Possibilities" brand vision. Taken separately, Hypnotized will air in the game's first quarter, followed by Deprogramming in the third quarter, and ending with the Anachronistic City in the fourth.

"We love the Super Bowl's ability to transform over 100 million Americans into advertising aficionados, so we went with a playful theme that ties a marketing-driven conspiracy theory to our fresh take on the compact car segment, the 40-mpg Elantra," said John Krafcik, president and CEO, Hyundai Motor America. "Building from the first two Elantra ads in the AFC Championship Game, and 10 viral spots online right now, the Super Bowl shifts the campaign into top gear with what may be the biggest group therapy hypnosis session ever attempted."

[Source: Hyundai]

"Hypnotize"



"Deprogramming"



"Anachronistic City"

Hyundai Sonata Named 2011 International Car of the Year

Hyundai continues to break down barriers illustrating its consumer lifestyle compatibility with the 2011 International Car of the Year (ICOTY) win for the all-new Sonata. The award was presented at the 2011 North American International Auto Show in Detroit. The ICOTY Awards honor vehicles based on lifestyle compatibility and the emotional connection between car and consumer.


“With a completely new look for 2011, the Sonata really took us by surprise,” said Courtney Caldwell, ICOTY Executive Producer. “Hyundai laces the new Sonata with serious hardware including sporty suspension tuning and a strong powertrain that achieves best-in-class fuel economy scores. Combine that with a stunning shape and design, it truly is a complete package that will satisfy the emotional connection consumers seek when shopping for a mid-size sedan.”

“We’re delighted the ICOTY committee validated the choice of over 200,000 new Sonata owners in North America in 2010,” said John Krafcik, president and CEO, Hyundai Motor America. “The 2011 Sonata shows the power of Hyundai’s product recipe – industry-leading fuel economy, engaging design, and great quality – which we’ll continue to enhance with new models like the 2011 Elantra and the 2012 Veloster.”

[Source: Hyundai]

Report: Hyundai Mulling Plug-In Sonata Hybrid

A report from PlugInCars.com suggests that Hyundai‘s endless march towards global domination isn’t letting up, and the next phase of their product strategy involves both a Prius competitor and a plug-in variant of the Sonata Hybrid.

According to Mike O’Brien, Hyundai’s head of product planning, the Sonata plug-in Hybrid would require little in the way of engineering to make it ready. “Other manufacturers’ hybrid systems were developed in such a way to not allow them to easily develop plug-in hybrids,” he said. “For the Sonata Hybrid to become a plug-in hybrid, really all we need are bigger batteries—the basic technology platform is already designed to support a plug-in variation.”

According to O’Brien, we’ll see something within the next 12 months at one of the major auto shows. Let the speculation games begin!

[Source: Plug-in Cars]

Milestone: Hyundai Sold 200,000 Sonata's in 2010

Wonder why you’re seeing so many new Hyundai Sonata models on the road? Well, that’s because the Korean automaker sold a total of 200,000 units of the new Sonatas in North America in 2010, a huge milestone for the Sonata during a record-setting year in which Hyundai sold more than 530,000 vehicles in the United States and more than 110,000 in Canada.

“Sonata has delivered some pretty incredible results for us this year,” says John Krafcik, Hyundai Motor America president and CEO. “Sonata is the Hyundai brand and it’s appropriate that it has led our best year ever. Sonata’s innovation has reset the most hotly contested, largest segment in the U.S. car market, with Sonata delivering more year-over-year retail sales growth – about 90,000 units – than any other car in the entire industry.”

Sales of the Sonata in the stateside were up 117 percent and 65 percent overall in the U.S. marking its best year ever. Canadian sales were up 60 percent.

Hyundai Sonata Hybrid Priced from $26,545, Goes on Sale Next Month

The Sonata is likely Hyundai's best success story this year, and the awaited hybrid version is heading to dealers next month with a list price of $26,545, which includes the $750 destination fee.

Your $26,545 bank withdrawal nets a Sonata equipped with Hyundai's Direct Hybrid Blue Drive system. A 2.4-liter inline-four finds itself matched with an electric traction motor and power is sent through a six-speed automatic transmission. Combined output is 206 horsepower and 193 pound-feet of torque, and an all-electric drive speed of up to 62 mph is claimed, though the gas-fed engine may need to pulse on and off to help the electric motor. Outside, the front end was re-sculpted in the name of efficiency, leaving the hybrid sedan with fuel economy figures of 36 city/40 highway mpg.

For an extra $5000, the Sonata Hybrid's Premium Package adds a whole host of niceties, including a panoramic sunroof, navigation, an Infinity sound system, rearview camera, glossy black door surround, 17-inch alloy wheels, and leather seats and trim.

The Sonata Hybrid's current competition includes the Ford Fusion Hybrid ($28,990), Nissan Altima Hybrid ($27,530), Toyota Camry Hybrid ($27,335), and, soon, the Kia Optima Hybrid (price not announced).

[Source: Hyundai]

2011 Hyundai Sonata Named Car and Driver "10Best"

The all-new 2011 Hyundai Sonata has been named one of the “10Best Cars for 2011” by Car and Driver, marking the first time a Hyundai product has received the recognition by the editors of Car and Driver.


“We're delighted so many American consumers have put a 2011 Sonata in their driveway this year,” said John Krafcik, president and CEO of Hyundai Motor America. “Achieving our first Car and Driver ‘10Best’ award is tasty icing on the cake, and a tribute to the team of global engineers, California designers, and Alabama plant associates that made this game-changing product a reality.”

According to Car and Driver, the “10Best” award celebrates the best cars on sale in America for less than $80,000. Testing takes place over a week on public roads in rural Michigan. The staff tested more than 60 new cars before selecting the “10Best.”

“In our testing, we are looking for those automobiles that deliver spectacular value, real driver engagement and the highest fulfillment of their intended missions,” said Eddie Alterman, Car and Driver editor-in-chief. “It’s a real workout and only the best cars on the market emerge victorious.”

The 2011 Hyundai Sonata was introduced earlier this year. Sonata brings to the market a number of breakthroughs previously unheard of in the mid-size family sedan segment including standout design, a standard gasoline direct injected engine that delivers 35 miles per gallon on the highway, an optional 274-horsepower 4-cylinder turbo and a soon-to-be-introduced hybrid model.

Sonata sales are up 64 percent over last year on the strength of the new model. Sonata has been the most “shopped” midsize car in the market for five of the past six months according to Compete, an automotive market analysis firm.

“All of our business metrics are pointed in the right direction,” said Krafcik. “Retail sales are up. Incentive spending is down. Our residuals are among the strongest in the industry. And cars like Sonata are driving more and more smart shoppers to Hyundai.”

The full list of 2011's 10 Best Cars comprised of the following models:

BMW 3-SERIES/M3
CADILLAC CTS-V
CHEVROLET VOLT
FORD MUSTANG GT
HONDA ACCORD
HONDA FIT
HYUNDAI SONATA
MAZDA MX-5 MIATA
PORSCHE BOXSTER/CAYMAN
VOLKSWAGEN GOLF/GTI

The complete story on the “10Best” is available in the January issue of Car and Driver and at CarandDriver.com.

[Source: Car and Driver]

Hyundai Sonata Turbo to be Spruced Up For SEMA 2010 [Motor Trend]

Nate Martinez [Motor Trend] - Joining Hyundai's ARK Performance Genesis Coupe time attack car at this year's SEMA Show will be a pearl white 2011 Sonata Turbo built with luxury and style in mind. Unfortunately, this is the only teaser image we received from Hyundai.

Fabricators say that Mercedes-Benz, Ferrari, and Porsche sports cars inspired their design direction. Its aggressive exterior lines, for example, take much from the Brabus CLS Rocket. The car rides on 20-inch one-piece wheels as well, much like the Rocket.READ MORE at the link below!

[Source: Motor Trend]

2011 Hyundai Sonata 2.0T Turbo Starting At $24,145*

Hyundai Motor America has announced pricing for its all-new Sonata 2.0T Turbo, starting at $24,145 MSRP for the Sonata SE 2.0T and $27,045 for the Sonata Limited 2.0T. *The MSRP excludes a $720 destination charge.

The 2.0-liter turbocharged GDI four-cylinder engine produces 274 horsepower at 6,000 rpm and 269 lb-ft of torque from 1750-4500 rpm with regular fuel, while delivering 22 mpg city and 33 mpg highway. Hyundai's 2.0T engine features a twin-scroll turbocharger that, when combined with the GDI system, minimizes turbocharger lag and results in crisp, responsive power delivery.

The Sonata SE 2.0T adds an upgraded fully automatic temperature control system, in addition to packing an impressive list of standard equipment from the non-turbo SE trim. Some of these features include a 6-speed automatic transmission with paddle shifters, 18-inch hyper-silver alloy wheels, sport-tuned suspension, proximity entry with keyless start, and SE leather bolster/cloth insert sport seats.

The Sonata Limited 2.0T adds to the generous equipment list of the non-turbo Limited with the SE's 18-inch alloys, dual exhausts, and steering wheel mounted paddle shifters. The Limited already comes with amenities such as power tilt/slide sunroof, side mirror turn signal indicators, leather trimmed interior, heated front and rear seats, Dimension premium speakers with subwoofer/external amplifier, HD Radio, and an in-dash 6-disc CD changer.

[Source: Hyundai]

Hyundai to Recall 140000 Sonatas in US

Hyundai will recall about 139,500 units of the 2011 Sonata in the U.S. because of steering issues that could result in a loss of or reduction in maneuvering capability amid increased attention among automakers on product quality.

The year 2011 Sonata sedans manufactured between Dec. 11, 2009, and Sept. 10, 2010, are subject to the plan, the U.S. National Highway Traffic Safety Administration (NHTSA) said in a statement on its website. Hyundai Motor America informed the agency it is voluntarily initiating a safety recall of Sonata sedans to inspect the steering issues, the automaker said in an e-mailed statement yesterday.

Hyundai said there were fewer than 10 vehicles with the steering issues and no accidents or injuries have occurred as a result of this condition. The automaker is expected to begin the recall in October, according to NHTSA, which opened a preliminary probe into steering issues on the model in August.

[Source: Bloomberg]

Hyundai Sonata Earns Top Marks from Consumer Reports

The redesigned Hyundai Sonata has earned an “excellent” score in testing by Consumer Reports, making it one of the top-rated family sedans and scoring just under the four-cylinder Nissan Altima.

The magazine said that the Sonata has “agile handling, a steady ride, good accommodations, easy-to-use controls, and impressive performance and fuel economy for the class.”

Two freshened versions of the Nissan Altima posted “excellent” overall scores, topping tests of four family sedans for the August 2010 issue. Also in the test group were the Suzuki Kizashi, which earned an “excellent” score overall, and the Chevrolet Impala, which earned “good.”

While both versions of the Altima are “recommended,” the Kizashi and Sonata were not recommended because they are too new for Consumer Reports to have reliability data, and the Impala scored too low in testing. Recommended vehicles must perform well in tests, have at least average predicted reliability based on the magazine’s annual auto survey, and perform at least adequately if crash-tested or included in a government rollover test.

[Source: Consumer Reports]

Hyundai Sells 5 Million Sonatas Worldwide

“The five million mark is a testament to Hyundai’s continuous quality improvement, technological advancement and differentiated design,” said Steve S. Yang, President and CEO of Hyundai Motor. “It’s Korea’s No. 1 sedan and now aims to be a game changer for the segment worldwide.”

Of the total, 2.7 million units were sold in Korea while 2.3 million were sold in overseas markets. The U.S. was the biggest market for Sonata outside Korea with 1.3 million cumulative sales. Sales of Sonata from overseas markets accounted for two-thirds of total sales this year, demonstrating the growing popularity of the latest version abroad.

When the cars are lined up bumper to bumper (overall length 4,820 mm), the length is equivalent to one round trip between Seoul and New York (one-way distance 11,000 km). When the cars are piled up (overall height 1,470 mm), the 5 million units are about 800 times the height of the Mount Everest (8,848m).

Sonata is now entering its sixth generation since its launch in 1985, gaining steady popularity worldwide as Hyundai’s leading sedan and competing head to head against Toyota’s Camry and Honda’s Accord.

[Source: Hyundai]

Hyundai Genesis and Sonata Named to Edmunds.com’s Top Best Dark-Horse Cars List

Edmunds.com named both the 2010 Hyundai Genesis and 2011 Hyundai Sonata to its Top 10 Best Dark-Horse Cars of 2010 list.

"The Top 10 Best Dark-Horse Cars of 2010 represent the true dark horses in the market – the cars that somehow fly just below the radar when it comes to consumer awareness, but nevertheless have a lot to offer shoppers on the hunt for quality and value," Hyundai reported.

“The all-new Sonata is a smart buy with modern style, top-tier quality and outstanding residual value. Couple that with a four-cylinder engine producing class-leading fuel economy and the power of a larger V6, and the Sonata should definitely be on consumer shopping lists in the mid-size sedan segment,” said Scott Margason, director of product planning, Hyundai Motor America. “Additionally, the North American Car of the Year-winning Genesis continues to be an extremely disruptive force in the large sedan and near-luxury segments.”

“Although they may not have the same level of recognition as say the Ford Explorer, Honda Civic or Toyota Camry, these cars offer great value and quality, and definitely should be on more consumers’ shopping lists,” said Karl Brauer, Senior Analyst and Editor at Large for Edmunds.com.

[Source: Edmunds]

Hyundai Sonata: Most-Viewed Midsize Sedan on AutoTrader.com in March

Hyundai's all-new Sonata midsize sedan was AutoTrader.com’s most-viewed vehicle in its class during the month of March. For the first time ever, Sonata surpassed competitors that include Honda Accord, Toyota Camry and Nissan Altima. AutoTrader.com recorded 16.5 million unique monthly visitors in March, the highest traffic the company had ever experienced.

“Industry wide, traffic seems to be increasing and the Sonata is hitting showrooms at an ideal time to capitalize on renewed consumer interest in cars,” said Scott Margason, director of product planning, Hyundai Motor America. “Sonata’s new design identity is drawing significant shopper attention, motivating and driving consumers to include it on their list when considering their next car purchase.”

Hyundai’s all-new 2011 Sonata represents a modern approach to the traditional midsize sedan segment by using only advanced four-cylinder engines, emotional design and luxury features offered with Hyundai’s strong value proposition. The Sonata launched with a new Theta II 2.4-liter gasoline direct injection (GDI) engine and in-house six-speed automatic transmission. The vehicle offers class-leading fuel economy of 22 mpg city/35 mpg highway and 198 horsepower standard.

Hyundai also announced 2.0-liter Theta II turbocharged GDI four-cylinder engine and Sonata Hybrid models last week at the New York International Auto Show, rounding out an exciting new 2011 Sonata lineup.

[Source: Hyundai]

Hyundai Issues Recall and Sales Halt of 2011 Sonata

Hyundai Motor America has informed regulators that the front door-lock modules on 2011 Sonatas can stick, and will notify customers of a recall. Consequently, the brand has followed suit with a temporary sales halt on its most popular offering. The recall affects 1,300 sold units of the 2011 Sonata in the United States, as well as 46,000 units manufactured and sold in South Korea. The new Sonata has been available in South Korea since September 2009, and was launched in the U.S. this month.

Hyundai said it has received complaints from customers but there haven’t been any reported accidents or injuries related to this problem. Hyundai hopes to rectify this issue quickly and not have a repeat of Toyota’s misfortune.

With the 2011 model going on sale two weeks ago in the U.S. 5,000 cars have been made in total and of that 1,300 have been sold. It is not known how many of the 1,300 will have faulty locks.

The problem occurs when the front seat passenger tries to open the door from the inside while holding down the lock button. When this happens the interior door handle doesn’t return to its normal position and the door will not shut completely. Pressing the lock button again will reset the handle allowing the door to work correctly.

With replacement parts reaching dealerships tomorrow the stop-sale will be lifted as soon as the repairs are made. The repairs consist of the replacement of the front door-lock mechanism.

[Source: Hyundai]

IIHS Names New Hyundai Sonata As Top Safety Pick

The Insurance Institute for Highway Safety (IIHS) has selected the 2011 Hyundai Sonata model as the Top Safety Pick this year. This award has been given to the vehicle after it successfully completed a list of crash testing performed by the IIHS.

For winning the Top Safety Pick award, a car must earn the highest rating of “good” in front, side, rear and rollover crash tests. In addition to the car’s ability to handle itself well in all these test categories, it should have the electronic stability control (ECS) readily available as an option. The National Highway Traffic Safety Administration (NHTSA) has reported that ESC reduces single-vehicle crashes by 35 percent and single-vehicle fatalities by 30 percent in passenger cars.

Hyundai is committed to both active and passive safety technology leadership. In addition to ECS, the Sonata has advanced airbag technology and a robust ultra-high-strength steel body structure. It provides six airbags- dual front, front seat-mounted side-impact, and front and rear side curtain airbags along with active front-seat head restraints. The Anti-lock Breaking System (ABS) incorporates the Brake Assist and Electronic Brake-force Distribution (EBD) technology.

A new roof strength test was added to the list of qualifications this year, making the selection procedure much tougher than the earlier ones. The roof strength must be double than that of the current Federal requirements, in order to guarantee safety in a rollover accident, says the new rule. Because of this new rule, many of the earlier vehicles that were awarded the Top Safety Pick in past years were discarded in 2010. While other Hyundai models like the Genesis have been named Top Safety Picks earlier, this is the first time a Sonata has received this honor.

[Source: IIHS via Hyundai Motor America]

Hyundai Builds One Millionth Car in the US

Hyundai has officially produced one million vehicles in the United States. Last week the company celebrated the milestone as a white 2010 Sonata rolled off the assembly line at its only U.S. plant in Montgomery, Alabama.

The milestone was reached in a relatively quick fashion, as the plant has been open a mere four and a half years. Alabama production of the fifth-generation Sonata started in May of 2006, while the second-generation Santa Fe began in April of 2006. The Sonata thus far has makes up roughly 66 percent of production while the Santa Fe accounts for 34 percent.

The Montgomery plant employs some 2700 workers and affects the region annually by $420 million. The plant will produce the all-new 2011 Sonata seen last week at the Los Angeles Auto Show.

[Source: Hyundai]

PRESS RELEASE: ONE MILLIONTH VEHICLE ROLLS OFF HYUNDAI MOTOR MANUFACTURING ALABAMA ASSEMBLY LINE

Montgomery, Ala., November 30, 2009 - Today, Hyundai Motor Manufacturing Alabama (HMMA) President and CEO H.I. Kim, drove HMMA's 1,000,000 vehicle - a 2010 Sonata - off the assembly line with Mayor Todd Strange, Hyo-Seung Kim, CEO and President of Sejong and HMMA Team Member Angela Collins joining him in Hyundai's top-selling vehicle in North America.
"Our guests of honor today are without a doubt the team members wearing the Hyundai logo on their chest," H.I. Kim proudly exclaimed to the crowd gathered for the ceremony. "We've over came many challenges since production began in 2005 and through it all our Team Members never turned away from those challenges. It is because of you that we were able to accomplish this tremendous milestone."

In a little more than four and one-half years, HMMA reached the 1,000,000 vehicle mark. The plant has produced two different vehicles since 2006, the Sonata and Santa Fe.

A total of 655,496 Sonatas and 344,504 Santa Fes were built to reach this achievement in the plant's short history.

"Most of you had never worked in automobile plant, but you embraced the opportunity to be trained to do a brand new job, with brand new equipment in a brand new manufacturing facility," explained Rick Neal, HMMA vice president and general counsel. "You learned to build cars in a very short time. Your vehicles have won numerous awards because you worked together as one team to build world class, high quality Hyundai vehicles. Congratulations to each and every one of you."

Montgomery Mayor Todd Strange, who helped bring Hyundai to Alabama during his tenure as director of the Alabama Development Office, congratulated Team Members for reaching 1,000,000 vehicles and helping to expand the automotive manufacturing sector in Alabama. Mayor Strange was one of the first representatives from Alabama to meet with Hyundai executives. More than eight years ago, on Thanksgiving Day, he flew to Seoul, South Korea to lure the global company to Montgomery.

Carver Senior High School's Drum Line, under the direction of Stephen Langford, entertained everyone with a raucous performance as the 2010 Sonata traveled down the quality inspection line. Plus, team members enjoyed spraying confetti over the sedan as it exited the line.

HMMA started producing Sonatas in May 2005. Santa Fes were added to the assembly lines in April 2006. The plant is currently manufacturing the 2010 Santa Fe and will soon begin assembling the "all new" 2011 Sonata.

HMMA employs more than 2,700 team members and has an annual economic impact of $420 million on the River Region.

LA 2009: Hyundai Sonata Makes North American Debut, 4-Cylinders Only

Hyundai is stepping up its attack on the Camry and Accord with the 2011 Sonata, which debuted at the Los Angeles International Auto Show today. Against its targeted competition -- mid-size sedans with four-cylinder engines -- the Sonata's specs are promising. Its base direct-injected 2.4L Theta II four-cylinder engine produces 198 horsepower (and 184 lb.ft of torque) and returns 35 mpg highway. Its interior is larger in every dimension from last year (the EPA now classifies it as a large car). And, even with a slew of standard features like Bluetooth, stability control, and a six-speaker stereo with MP3 support, the Sonata will start under $20,000.

Powertrain options consist of four cylinders only. "The V-6, in the mid-size sedan, will go the way of the dinosaur," said John Krafcik, president of Hyundai America. In its place is a turbocharged 2.0L GDI that will offer more power than the outgoing 3.3L V-6. That motor, under the hood of the current Sonata, generates 249-hp and 229 lb-ft of torque. "We're well beyond that," Krafcik said.

Hyundai announced that a hybrid variant is also in the pipeline. It will use lithium polymer batteries, much like the Hyundai Elantra LPi hybrid that was introduced earlier this year. The hybrid will debut at the New York auto show in April. The new Sonata is entering production in Montgomery, Alabama, this month, and will be introduced in February.

[Source: Description]



THE 2011 SONATA: THE NEW STANDARD FOR MIDSIZE SEDANS
Sonata Injects Emotion, Advanced Powertrains and Superior Quality into Bland Segment

LOS ANGELES, 12/02/2009

Hyundai today introduced its all-new 2011 Sonata at the Los Angeles Auto Show. This marks the North American debut of the latest version of the popular midsize sedan, introducing Hyundai’s “Fluidic Sculpture” design language and an all four-cylinder engine lineup to the U.S. market.

HIGHLIGHTS FOR 2011 SONATA

* All-new sixth generation Sonata midsize sedan
* Fluidic Sculpture design
* All four-cylinder engine lineup
* Launches with new Theta II 2.4-liter gasoline direct injection (GDI) engine and in-house six-speed automatic transmission
o Class leading fuel economy of 23 mpg city/35 mpg highway*
o Class leading 198 horsepower standard* (200 horsepower on SE trim*)
* 2.0-liter Theta II turbocharged GDI four-cylinder engine and Hybrid Blue Drive models to debut by 2010 year-end
* Production begins at Hyundai Motor Manufacturing Alabama in December with retail sales beginning in January
* XM Satellite Radio™, real-time XM NavTraffic, XM Data Services, HD Radio Technology™, Bluetooth®, Touch-screen navigation and iPod®/USB inputs

Sonata is the second vehicle in Hyundai’s 24/7 version 2.0 product initiative (seven new models in the next 24 months) following on the heels of the all-new Tucson. Production of Sonata will begin later this month at Hyundai’s U.S. plant in Alabama with retail sales beginning in January.

The 2011 Sonata represents a modern approach to the traditional midsize sedan segment by using only advanced four-cylinder engines, emotional design and luxury features offered with Hyundai’s strong value proposition. The 2011 Sonata poses some intriguing questions:

* Why can’t a smart, solid sedan also have modern, sleek, sophisticated style?
* Why pay so much to get a taste of luxury?
* Why can’t an efficient four-cylinder engine give V6 power?

FLUIDIC SCULPTURE DESIGN LANGUAGE

Beginning with the 2011 Sonata and 2010 Tucson projects, Hyundai designers set to work about three and half years ago on Fluidic Sculpture. Fluidic Sculpture is a consistent, cohesive design language that will ripple through the entire Hyundai showroom. In developing the initial Sonata sketches, Hyundai designers considered the interplay of natural, fluid elements with more rigid surfaces and structures to create the illusion of constant motion. Inspired by nature, Fluidic Sculpture injects sophistication and dynamic angles into the shape of a vehicle and now serves as the core of Hyundai’s future design identity.

The exterior of the all-new Sonata is long, light and low. The high beltline allows for a long, sleek roofline accented by the third window. A monoform side profile includes flowing lines highlighted by a Hyundai signature chrome accent that spans the length of the car. Normally, this type of trim is only found around the windows. On the new Sonata, this trim extends out from the headlamps, juts up along the hood and through the beltline. The face is bold with a large powerful chrome grille and headlamps that integrate precise details. The stance is completed by 16-, 17- or 18-inch multi-spoke wheels.

The sophisticated look continues inside where Hyundai has created an upscale ambiance thanks to a flow-through center console and instrument panel. These flowing surfaces complement the exterior design and wrap around the driver and passengers.

HYUNDAI PACKAGING EFFICIENCY

The sleek design, combined with Hyundai’s expertise in interior packaging, has produced an interior that delivers class-leading comfort, functionality and practicality. A sleek roofline typically compromises headroom and interior volume but, at 120.2 cubic feet, the Sonata has the most interior volume of its key competitors. It is so spacious, Sonata continues to be classified by the Environmental Protection Agency (EPA) as a Large car, truly a “class above” Camry, Altima, Fusion and Malibu (all are categorized as Midsize cars). Even in trunk room, the Sonata shines. Sonata’s 16.4 cu. ft. of trunk space gives it a 9.3 percent advantage over the Camry, and a 17.1 percent advantage over Accord.


2011 Sonata


2010 Camry


2010 Accord


2010 Altima


2010 Fusion


2010 Malibu
Passenger volume (cu. ft.)

103.8


101.4


106.0


100.7


100.3


97.7

Cargo volume

(cu. ft.)


16.4


15.0


14.0


15.3


16.5


15.1
Total interior volume (cu. ft.)

120.2


116.4


120.0


116.0


116.8


112.8
EPA size classification

Large


Midsize


Large


Midsize


Midsize


Midsize

ADVANCED POWERTRAINS

The new Sonata will launch with Hyundai’s new Theta II GDI 2.4-liter four-cylinder engine with a Gasoline Direct-Injection (GDI) fuel delivery system, which contributes to improved fuel efficiency and lower emissions. Sonata is the first midsize sedan to adopt GDI technology as standard equipment in a naturally aspirated powertain. This shorter, more direct path of fuel delivery, allows for greater control of the fuel mixture at the optimum moment, thus improving efficiency. The fuel is injected by a camshaft-driven, high pressure pump that operates at pressures up to 2,175 psi. Direct injection also utilizes a higher than normal 11.3:1 compression ratio for increased power. The pistons are “dished” to increase combustion efficiency in the cylinder. This powerplant will deliver best-in-class fuel economy, best-in-class four-cylinder horsepower and best-in-class torque.

Sonata delivers an impressive 23 mpg city/35 mpg highway estimated fuel economy rating* with the available six-speed automatic transmission with SHIFTRONIC®. (When equipped with the six-speed manual, the Sonata achieves an estimated 23 mpg city/34 mpg highway fuel economy rating). The preliminary horsepower and torque ratings for the Theta II GDI are 198 horsepower and 184 lb.-ft. of torque. In the SE trim which includes a standard dual exhaust, the engine delivers 200 horsepower. This high-tech, all-aluminum, 16-valve engine features Continuously Variable Valve Timing (CVVT) on both camshafts and a Variable Induction System (VIS) for better engine breathing. A version of this engine also meets Partial Zero Emission Vehicle (PZEV) standards.


2011 Sonata (est.)


2010 Camry


2010 Accord


2010 Altima


2010 Fusion


2010 Malibu
Engine

2.4L I4


2.5L I4


2.4L I4


2.5L I4


2.5L I4


2.4L I4
Horsepower

198 @ 6300


169 @ 6000


177 @ 6500


175 @ 5600


175 @ 6000


169 @ 6400
Specific output (HP/Liter)

82.5


67.6


73.8


70.0


70.0


70.4
Torque

184 @ 4250


167 @ 4100


161 @ 4300


180 @ 3900


172 @ 4500


160 @ 4500
Fuel economy (A/T)

23/35


22/33


22/31


23/31


23/34


22/33

Next year, Hyundai will add a 2.0-liter Theta II turbocharged GDI four-cylinder engine and a 2.4-liter Hybrid Blue Drive model featuring Hyundai’s breakthrough lithium polymer battery pack. Details about these powertrains will be announced at the 2010 New York Auto Show. Sonata’s innovative segment first powertrain lineup is a key driver of Hyundai’s goal to be the most fuel-efficient automaker on the planet.

SIX-SPEED AUTOMATIC AND MANUAL TRANSMISSIONS

Hyundai’s commitment to making the Sonata extremely fuel efficient continues with a six-speed automatic transmission with SHIFTRONIC manual control or a standard six-speed manual transaxle.

Hyundai's all-new six-speed automatic A6MF2 transaxle helps the company meet its goals of improving fuel efficiency and reducing emissions. Shifts are silky-smooth with an option of manual control through the SHIFTRONIC feature.

Drivers can access the SHIFTRONIC feature by moving the gear selector into a separate gate. Pushing the selector forward or pulling it rearward will shift the transmission up or down sequentially, adding to driver control. The SE trim will also feature steering wheel-mounted paddle shifters. A clear LCD readout on the instrument panel shows the gear being used.

Designed for transverse engine applications in passenger cars and SUVs, the new compact transmission puts Hyundai into an elite class of auto manufacturers who have designed their own proprietary six-speed automatic transmissions. The strength of the design is its unique layout which makes it smaller, more compact and lighter than any other six-speed transmission on the market today.

For the customer, the new six-speed delivers a performance edge. In this application, it helps brings a nine percent gain in fuel economy (35 mpg* versus 32 mpg). The gearbox has no dipstick because it is filled with automatic transmission fluid that is good for the life of the vehicle under normal usage conditions, thereby reducing maintenance costs.

Developed over a four-year period, this new six-speed automatic is 26.4 pounds lighter than the five-speed it replaces. It also is 1.6 inches shorter and considerably simpler, having 62 fewer parts, which is a key to increased durability, lighter weight and lower cost.

When it comes to transmissions, more gears are definitely better. The addition of a sixth gear enables closer spacing between gear ratios providing a better balance of performance and fuel economy while the wide overall gear ratio helps deliver strong acceleration.

The gearbox has three planetary gearsets and a unique flat torque converter that shortens the unit's overall length by 0.47 inches. Four pinion differentials improve durability and further minimize size.

Another example of engineering ingenuity is found in the design of the hydraulic pressure control unit. Slight manufacturing deviations from one solenoid valve to the next often times cause fluctuation in the hydraulic pressure and affect shift precision and quality. The transmission featured in the Sonata cleverly integrates adjustment screws in the valves that enable each of the eight valves to be calibrated at the factory. This feature ensures stable hydraulic pressure at any shift point which facilitates a high degree of precision and control needed to deliver fast, smooth and precise shifts throughout the rpm range.

SUPPLE RIDE, AGILE HANDLING

An advanced four-wheel independent suspension system combines a supple ride with precise handling and steering response for Sonata GLS and Limited models. Sonata uses MacPherson strut front and multi-link rear suspension systems with increased travel for improved wheel control and a smoother ride. All four wheels are controlled by coil springs, fade-resistant gas-charged dampers and stabilizer bars. The suspension has been optimized to keep the vehicle flat during corning and provide quick turn-in response. The rear suspension uses aluminum components to reduce weight and improve suspension performance. The GLS and Limited models also use advanced low-rolling resistance tires to improve fuel economy while maintaining good ride and handling performance.

The Sonata SE is an even more exciting and willing partner for drivers who prefer sportier ride and handling dynamics. The sport-tuned suspension features stiffer springs and larger stabilizer bars, resulting in a 20 percent increase in roll stiffness. Unique SE dampers, including monotube shocks in the rear are used to control the more aggressive suspension. Low profile 18-inch tires round out the unique chassis components of the Sonata SE.

All Sonatas have column-mounted, motor-driven electric power steering that adjusts instantly to changing driving conditions while improving fuel economy over a conventional steering system. A quick-ratio steering rack is used for crisp feel on turn-in. Sonata’s turning diameter of 35.8 feet is better than Camry, Accord, Altima, Fusion and Malibu.


2011 Sonata


2010 Camry


2010 Accord


2010 Altima


2010 Fusion


2010 Malibu
Turning diameter (feet)

35.8


36.1


37.7


36.1


37.5


40.4





WORLD CLASS POWER-TO-WEIGHT RATIO

One of the program targets for the 2011 Sonata engineering team was world-class power-to-weight ratio. Power-to-weight ratio pays dividends in both performance and fuel economy.
Vehicle

2011 Sonata


2010 Camry


2010 Accord


2010 Altima


2010 Fusion


2010 Malibu
Curb weight (lbs.)

3199


3307


3269


3180


3342


3415
Horsepower

198


169


177


175


175


169
Power-to-weight ratio

16.2


19.6


18.5


18.2


19.1


20.2

Sonata is rich in ultra-high-strength steel, leading to world-class body rigidity. The 2011 Sonata is 25 percent stiffer in torsion and 19 percent stiffer in bending rigidity than its predecessor, yet it is lighter than many midsize sedans, also offering more interior room.

This focus on power-to-weight ratio pays dividends across the board. The Sonata owes its ability to deliver both strong performance and excellent fuel economy in great part to its impressive power-to-weight efficiency.

ADVANCED STANDARD SAFETY TECHNOLOGIES: PART OF HYUNDAI’S ASSURANCE COMMITMENT

Sonata is built from the ground up with safety in mind, with a hot stamped ultra-high-strength steel body structure, advanced airbag technology and Electronic Stability Control (ESC), delivering on Hyundai’s commitment to both active and passive safety technology leadership. The prior generation Sonata was the first midsize sedan with standard ESC when it launched in March of 2005. ESC was not standard equipment on Honda Accord until the 2008 model year and the 2010 model year for Toyota Camry. Once again every 2011 Sonata has lifesaving ESC as standard equipment. This is important because the National Highway Traffic Safety Administration (NHTSA) has reported that ESC results in 35 percent fewer single-vehicle crashes and 30 percent fewer single-vehicle fatalities in passenger cars.

The Sonata also features a state-of-the-art braking package. The package includes four-wheel disc brakes and an Anti-Lock Braking System (ABS) including Brake Assist, which provides maximum braking force when a panic stop is detected, and Electronic Brake-force Distribution (EBD) to automatically adjust the braking force to front and rear axles based on the vehicle loading conditions.

Sonata features six airbags—including dual front, front seat-mounted side-impact, and front and rear side curtain airbags—along with active front-seat head restraints. The 2011 Hyundai Sonata is projected to earn the NHTSA’s top rating of five-stars for front and side impacts. Other passive safety features include shingle-style rear-seat head restraints for improved visibility, three-point seatbelts for all seating positions, front-seat seatbelt pretensioners and force limiters, and a rear-seat Lower Anchors and Tethers for Children (LATCH) system for child seats.

2011 SONATA OFFERS FOUR UNIQUE AUDIO ENVIRONMENTS

* An AM/FM/XM/CD/MP3 audio system with six speakers comes standard in the Sonata GLS and SE.
* AM/FM/XM/CD/MP3 audio system with touch-screen navigation and Dimension® premium sound with subwoofer and external amplifier is optional on the GLS and SE models.
* The Limited model comes standard with an AM/FM/XM/6-disc CD-changer/MP3 with HD Radio Technology and Dimension premium sound.
* The optional AM/FM/XM/CD/MP3 audio system with touch-screen navigation that includes a 400-watt external amplifier system on the Limited comes with Infinity audio.

DIMENSIONAUDIO SYSTEMS

Dimension is a new branded audio system created by Hyundai Mobis and features a Variable Equalizer with normal, dynamic and concert settings. The last generation equalizer provided only one fixed sound field. The new Variable Equalizer, tuned by renowned audiophile Ken Pohlmann, is a function for controlling the sound qualities sensed by listeners. For example, Pohlmann added bass response to the concert mode typically not found in other systems.

INFINITY® AUDIO SYSTEM

Audio enthusiasts with even more demanding tastes will be impressed by the AM/FM/XM/CD/MP3 audio system with touch-screen navigation that includes a 400-watt external amplifier, dedicated Dual Voice Coil (DVC) subwoofer, eight-channels and nine Infinity speakers available on the Limited. Infinity and Hyundai engineers worked together during the early stages of development to integrate the speakers into Sonata’s interior. The team spent hundreds of hours fine-tuning the system for the cabin’s unique acoustic attributes.

XM, HD RADIO TECHNOLOGY, BLUETOOTH AND TOUCH-SCREEN NAVIGATION DELIVER UNRIVALED MIDSIZE SEDAN TECHNOLOGY CHOICES

* 2011 Sonata comes standard with three months of XM Satellite Radio, real-time XM NavTraffic and XM Data Services
* Sonata also will be the first popular midsize sedan to offer the clarity of digital HD Radio Technology from the factory
* First vehicle in its class to offer a Bluetooth hands-free phone system standard
* Standard auxiliary iPod/USB inputs allow drivers to fully control and charge iPods directly from the head unit

Touch-screen navigation is available on all trim levels and includes a high-resolution screen. This system provides new features including Bluetooth streaming audio capability. This easy-to-use unit can be controlled via 6.5-inch WVGA touchscreen or voice-activation by headliner-mounted microphone.

The system features 8GB of flash memory and comes matched with a sound system that plays compact discs, accesses digital music files via Bluetooth streaming audio or allows driver and passenger to access their personal listening devices through the iPod/USB/auxiliary inputs. Bluetooth audio wirelessly streams music from select mobile phones to the head unit. Also, with a Bluetooth-enabled phone one can look up a local restaurant and call for reservations before plotting the route. The XM Satellite Radio interface is also integrated into the navigation unit and features channel logos, real-time NavTraffic and XM Data services such as WX Satellite Weather®, XM Stock Ticker and XM Sports Ticker. The system is also updateable via the USB.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide.

USA: Hyundai to Spend Big on New Sonata Marketing

According to Automotive News, Hyundai Motor America is planning to spend about half its estimated $500 million to $550 million budget for 2010 on two redesigned vehicles: the Sonata and Tucson. Both are slated to go on sale in the first quarter of 2010. While the overall marketing budget is the same as that in 2009, Hyundai Motor America will spend more to introduce the redesigned Sonata than it has on any vehicle launch in the brand's history.

According to Joel Ewanick, vice president of marketing at HMA, Hyundai will spend about twice what it did for the Genesis luxury sedan in the summer of 2008 with the all-new Sonata mid-size sedan. Reports say Hyundai spent $80 million on the rear-wheel drive sedan. Hyundai Motor America is well aware of the success that comes with heavy marketing, as it especially realized this with the highly successful Assurance Program that allows buyers who lose their jobs to return cars within a year of purchase. Hyundai sales were up 1 percent last month in an overall market down 27 percent. The brand's 4.4 percent market share is a significant leap from the 3.1 percent last year.

With the completely redesigned Sonata, Hyundai plans to make a serious run at the Honda Accord, Toyota Camry, Chevrolet Malibu and Ford Fusion. The majority of the money will be spent on network broadcast and network cable TV, with a hefty share towards major sporting events like the Super Bowl. Hyundai will also spend big on the upcoming FIFA World Cup to be broadcast on ESPN, as well as continuing sponsorship of the Academy Awards. For the all-new Tucson, Hyundai will spend about the same as it did with the Genesis.

"The Genesis brought new, incremental customers, but the volume with Sonata and Tucson could be significant," Ewanick said.

[Source: Automotive News]

Hyundai Reports September Global Sales

Hyundai Motor Company posted its global sales data for the month of September and reported a 61.3 percent rise compared to a year earlier. This increase was aided by the launch of the redesigned Tucson and Sonata, as well as strong sales from overseas plants.

Domestic sales rose 118.0 percent to 68,570 units in September from 31,449 units a year earlier. This can be attributed mainly to the Korean government’s tax benefits offered since May to consumers who exchange their vehicles older than 10 years for new ones. More working days in Korea, compared to September 2008, also influenced the results.

The best-selling model in Korea last month was the Sonata, selling 16,299 units. Of this figure, 9,517 units were the redesigned YF Sonata that was launched in Korea on September 17. Cumulative overseas sales, including both exports from Korea and sales from overseas plants, rose by 50.0 percent to 238,611 units in September, up from 159,031 units a year earlier. Strong sales from Hyundai’s overseas plants in China, India and the Czech Republic contributed to this increase.

Exports from Korea increased by 43.9% to 88,331 units for the month compared to a year earlier, while sales from overseas plants rose 53.9 percent to 150,280 units.

[Source: Hyundai]