(from LATimes)
Netflix experimenting with online-only subscriptions
The company announces the move along with strong third-quarter earnings. Net income rises 26% to $38 million.
After building a successful business by shipping millions of DVDs every month in the mail, Netflix Inc. expects by the end of this year to start letting subscribers give up the shiny discs. In prepared remarks for a conference call discussing the company's strong third-quarter earnings, Chief Executive Reed Hastings said Netflix was looking to offer a new lower-cost plan through which subscribers could access movies and TV shows solely online. The company last month started offering a streaming-only service in Canada for $7.99 a month. Hastings said success there has led Netflix to test an identical offering in the U.S. If the test fares well, all consumers will be able to sign up for streaming-only service. Hastings did not identify a price, but it is likely to be the same as in Canada. READ MORE
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