LA Show 2010: KIA Launches Optima Hybrid, Returns 40 mpg Highway

With everyone riding the "green wave" these days, it's no surprise that KIA launched its first-ever hybrid for the U.S. market, the Optima Hybrid. Combining the standard model's good looks with several technological innovations, the newest member of the Optima family returns a frugal 40 mpg (5.88 lt/100 km) on the highway."By adding our first-ever hybrid in the U.S. to the Optima lineup we are

2011 Kia Optima Sedan Priced, Starts from $19,690

As the all-new 2011 Optima sedan will be hitting dealer lots in coming weeks, Kia decided to release detailed pricing on its promising contender in the mid-size sedan segment. Prices for the new Optima start $18,995, or $19,690 if you include the $695 destination and handling fee. This means the base Optima is priced on par with Chrysler's refreshed Sebring sedan, which has been renamed to 200