Mercedes-Benz Launches New Ad Campaign for 2012 C-Class, Releases 70 Photos

Mercedes-Benz has kicked off a major advertising campaign for its facelifted C-Class series under the tagline “A Class Ahead”. The new model will be promoted across print media, TV, radio stationsa nd the Internet. While the TV advertisements are filmed in rural environments, the print ads put the C-Class in urban settings. Each advertisement highlights a specific feature of the 2012MY C-Class, such as the 20-second commercial called “Souvenir” (view below) that underlines the estate's 1,500-liter load capacity and the “Rocker”, dedicated to the interior of the car. In addition, the German automaker released a new photo gallery of the 2012My C-Class, which you can check out below.

Mercedes-Benz Launches New Ad Campaign for 2012 C-Class, Releases 70 Photos

Mercedes-Benz has kicked off a major advertising campaign for its facelifted C-Class series under the tagline “A Class Ahead”. The new model will be promoted across print media, TV, radio stationsa nd the Internet. While the TV advertisements are filmed in rural environments, the print ads put the C-Class in urban settings. Each advertisement highlights a specific feature of the 2012MY C-Class, such as the 20-second commercial called “Souvenir” (view below) that underlines the estate's 1,500-liter load capacity and the “Rocker”, dedicated to the interior of the car. In addition, the German automaker released a new photo gallery of the 2012My C-Class, which you can check out below.

Meet the 388HP V8-Powered and RWD Mercedes-Benz B55 [with Video]

The regular Mercedes-Benz B-Class wasn’t exactly created with the motoring enthusiast’s needs in mind, but this one-off B55 special is another story. Trainees of Mercedes-Benzs Rastatt plant in Germany turned a B200 CDI diesel model into a full-blown sports car by planting in a 388 hp 5.5-liter V8 and transferring the drive from the front axle to the rear. The idea of the project came from

Vilner's Mercedes-Benz SL 63 AMG Shadow Line gets some Interior Love [with Video]

From the makers of the redone Hennessey Jeep SRT600 Grand Cherokee and Chevrolet Camaro V6, comes our next tune. Vilner, a relatively new company in the aftermarket industry based in Bulgaria, has prepared a styling proposal for the interior of the Mercedes-Benz SL 63 AMG. The package is called "Shadow Line" and it treats the hardtop roadster's cabin with handmade leather goods starting from

Gran Turismo 5 Competition Offers European Gamers the Chance to win a Real-Life Mercedes SLS AMG

On Monday, December 27, the Signature Edition Challenge for Playstation 3 went live, offering European gamers the chance to win a brand-new, real-life Mercedes-Benz SLS AMG worth €180,000. In order to participate, owners of the Signature Edition game pack will need to redeem their voucher code via the Playstation Store and register their details on gran-turismo.com. The challenge takes place in

VIDEO: Mika Häkkinen and Michael Schumacher Meet up in New Mercedes Ad

Over the years, Mercedes-Benz has released many TV ads featuring two-time Formula 1 World Champion Mika Häkkinen and other renowned pilots, most ending with a funny twist. The Stuttgart-based automaker's latest commercial to hit the web, called “Sunday Driver”, follows a similar recipe. This time, Mercedes chose a hilarious way to promote its 4MATIC permanent all-wheel drive system. To shake

VIDEO: F1 Star Nico Rosberg gets a Taste of the 2012 Mercedes-Benz SLK Roadster

There’s nothing wrong with using your assets, so we don’t blame Mercedes-Benz for trying to build some hype around the upcoming 2012 SLK by inviting Formula 1 pilot Nico Rosberg to take the hardtop roadster for a spin. However, the entire happening feels much too scripted, from the way the camera ducks just when the front fascia is almost revealed to what Rosberg says. Luckily, we already know

VIDEO: RENNtech C74 with Akrapovic Full Titanium Exhaust

A little over a month ago, RENNtech unveiled the C74, a menacing, wide-bodied Mercedes C63 AMG. While it looked great with its DTM-racecar-inspired bodykit, the Florida-based tuner wasn't really satisfied with how it huffed and puffed. Enter the Akrapovic full titanium exhaust system, which lightens the car by 43 lbs (20 kg) and squeezes out 12 extra ponies and 16 lb-ft (22 Nm) of torque, giving

Video: The New Mercedes-Benz CLS, a Hot Blonde and the Science of Eye Movement

A stunningly beautiful woman, dressed in an overly tight black outfit, is slowly walking in front of you, swinging her hips to an imaginary tune. On which part of the female body do you look at first? I know, it's a tough question.The CLS' design team had the same dilemma, albeit they were curious which parts of the car catch the eye first. So, like any good Germans, they went on and devised some

Mercedes Builds the World’s Most Advanced Driving Simulator [with Video]

If you're a fan of realistic driving games likes the Gran Turismo, then you're really going to dig this one. Meet Mercedes-Benz's professional driving simulator that comes with a 360o, precise landscape imagery and a twelve-meter long rail for transverse movements. The driving simulator, however, was not made for racing games but to help the German manufacturer to "research the behavior of the