SEMA 2010 Preview: Hyundai Equus Gets the Rhys Millen Racing Treatment

Hyundai's partnership with racer and tuner Rhys Millen has fared well for the automaker, and the upcoming SEMA Show will bear testimony to more evidence regarding that statement.

The 2010 SEMA Show will be host to the 2011 Hyundai Equus bearing the RMR signature, which is short for Rhys Millen Racing. This special edition launch will be the third consecutive year when Hyundai flaunts off the RMR insignia in Las Vegas.

And here goes what you have been waiting for- the new edition delivers 415 horsepower, a 30 horsepower addition to the stock figure using Hyundai’s 4.6-liter Tau V8. This is accomplished with an RMR bolt-on cold air intake and stainless steel exhausts, with a 14-inch brake kit thrown in to make the sedan screech to halt faster.

The exterior looks bold with two-tone carbon fiber and Red Bull Racing blue satin paint scheme, while the set of HRE 21-inch P40 wheels take care of the rest. The passengers will be lavished upon with an elaborate swathing of ostrich leather and suede.

[Source: Hyundai]

Rhys Millen Places Third in Pikes Peak Rally, 'Monster' Tajima Retains Record

With plenty of lead up to its introduction at the 88th annual Pikes Peak Hillclimb, the Rhys Millen Racing Hyundai Genesis PM580 didn’t deliver on any of its promises and instead was overshadowed by the Suzuki of Nobuhiro ‘Monster’ Tajima. Rhys Millen had set out to break the 10 minute barrier on the treacherous mountain and reclaim the record for his family. (Rhys’ father Rod set a record of 10:04.06 in 1994, which Tajima topped in 2007 with a 10:01.41).

Tajima once again came out on top on the weekend’s race, claiming his 5th consecutive overall win at America’s second oldest race with a 10:11.490. In second was three-time hillclimb champion Paul Dallenbach with a 10:39.534 run. As for Millen, he placed a distance third with an 11:06.208 run after his purpose built 650-hp Hyundai race car suffered mechanical problems. “Everything that could have gone wrong went wrong today,” said Millen.

The Pikes Peak Hill Climb, which takes place annually on Pikes Peak in Colorado Springs, Colorado, starts at an elevation of 9,300 feet and finishes at an elevation of 14,110 feet – where the air is so think drivers’ reaction times begin to slow and their race car engines lose 30 percent of their power. Drivers drift around 146 corners in 12.42 miles of track made up of dirt and asphalt, nearly missing guard rails and trees, while avoiding cliffs with 2,000-foot drop-offs.

[Source: The Associated Press]

Rhys Millen's RMR Hyundai Genesis PM580 Unveiled Before Pikes Peak Run

Rhys Millen Racing announced that it plans to break the Pikes Peak Hill Climb record this year with help from the 2010 RMR Hyundai PM580 Genesis single-seater race car. The company has released several presentation videos of the 2010 RMR Hyundai PM580 that show the mad racer during private testing in preparation for the record run.

Here are the few facts about the 2010 RMR Hyundai PM580 released by the team up until this point. The car develops 775 hp and 750 lb-ft of torque. The weight of the car is 1900 lbs or 861 kg. This means the 2010 RMR Hyundai PM580 has a power-to-weight ratio of 900 hp per ton. To get an idea of just how mad this car is, the Veyron's power-to-weight ratio is 446.3 bhp per ton.

The current Pikes Peak time record is 10 minutes and 1.408 seconds set by Suzuki driver Nobuhiro "Monster" Tajima. Millen hopes to break the 10-minute mark for the first time and set a new world record for this highly challenging run.

[Source: Rhys Millen Racing]

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Rhys Millen Racing 500 HP Mid-Engined Genesis Coupe: SEMA 2009

PRESS RELEASE: Rhys Millen Racing Converts Genesis Coupe Into Premier Sports Car With Mid-Engine V8 for SEMA

FOUNTAIN VALLEY, Calif., Oct. 22 /PRNewswire/ -- As the centerpiece of this year's Specialty Equipment Market Association (SEMA) Show, Rhys Millen Racing (RMR) fabricated a Genesis Coupe with the award-winning 4.6-liter Tau V8 powerplant to develop the RM460 Genesis Coupe. The mid-engine configuration and enhancements create a 500-horsepower street car worthy of taking on any track or road course. Millen was drawn to the design similarities between the Genesis Coupe and the new Ferrari 599XX, which influenced the vehicle's classic low profile and race-inspired look. This marks the second year of the partnership between RMR and Hyundai creating show-stopping Genesis Coupes with the ultimate in aftermarket appeal.

"We've enhanced the original performance features and created a rear hatch for complete engine access and viewing pleasure," said Rhys Millen, owner, Rhys Millen Racing. "The Genesis Coupe platform combined with the Tau V8 borrowed from Hyundai's upscale Genesis sedan have allowed us to build a true show-stopper for SEMA. Placing the Tau V8 in the middle of the Genesis Coupe's architecture will improve vehicle handling, acceleration and braking and enhance the already dynamic driving experience."

The Tau V8 engine replaces the original back seat and maintains most of its original architecture with upgrades to eight individual throttle bodies and a set of JE pistons that bumps the compression ratio to 11.0:1. An engine management system by AEM has been added to speak to the factory Engine Control Unit (ECU) while maintaining all factory dash and gauge cluster functions. A Mendeola five-speed sequential transmission has been mounted to the V8 and tuned for a maximum speed of 182 mph. Suspension will be maintained by the original MacPherson strut dual-link front suspension and a five-link rear suspension setup, and upgraded with a KW coilover component.

[Source: Hyundai via PRNewsWire]

Continue reading to view the full press release and more images.

"The RMR RM460 Genesis Coupe perfectly showcases the rear-wheel drive platform of the vehicle as well as the performance capabilities of the powerful Tau V8 engine, available in the 2009 North American Car of the Year Genesis sedan," said Michael Deitz, manager, Product Planning, Hyundai Motor America. "Rhys Millen Racing has taken the best of both worlds - the Tau's flexibility and the Coupe's tuner-friendly driving architecture - to create a hybrid powerhouse for this year's show."

The RMR RM460 Genesis Coupe will showcase HRE 560 Series 20-inch wheels, Toyo T1R tires and an industry-leading high-performance braking system by StopTech. Modifications to the chassis have been made to better accommodate the engine, including an impressive custom rear glass hatch conversion allowing better access to the engine.

On the outside, the RMR RM460 Genesis Coupe will feature a RMR Signature Edition kit, a carbon fiber spoiler and custom carbon fiber rear hatch. Custom RMR Rosso paint is provided by BASF. Inside the vehicle will have Sparco Chrono sports seats, Sparco Alcantara and carbon fiber interior panels, and Infinity Kappa Perfect Speakers and power amplifier.

RHYS MILLEN RACING

R. Millen Motor Sports Sales (RMR) was founded 15 years ago by Rhys Millen to fulfill a huge demand for quality aftermarket products created by the Millen Racing heritage. Similar to motor sport clothing merchandise to a race fan, RMR offers proven race products to street customers primarily based on its motor sports associations. Since its creation, RMR has built itself up become one of the industries most respected tuners for Toyota, Lexus and Mitsubishi. In addition to RMR's excellent relationship with auto manufacturers, the company has custom built many private vehicles for celebrities such as basketball star Dennis Rodman, actor Jason Priestley and rock star Alex Van Halen. RMR has also built cars and worked closely with the producers of the blockbuster hit franchise "The Fast and the Furious."

RMR currently offers more than 100 products that are designed and produced in its facility or private labeled exclusively for RMR. These parts are carefully designed to provide the customer with quick and easy installation instructions with the highest quality. In many cases, its parts have met or exceeded factory specifications allowing dealers to warranty their installation keeping the cars under the factory warranty.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by The Hyundai Advantage, America's Best Warranty. In addition, Hyundai Assurance is now offered on all new vehicles leased or purchased from a certified Hyundai dealer. The program is available to any consumer, regardless of age, health, employment record or financed amount of the vehicle. The program is complimentary for the first 12 months.

Journalists are invited to visit our news media web site: www.hyundainews.com