Kia Motors announced today that its popular cee’d hatchback ranked first in Driver Power’s Compact Family category, beating a competent batch of rivals from Volkswagen, Toyota, Fiat and other notable competitors in the segment. Driver Power is a car owner reliability and satisfaction survey conducted by renowned car magazine Auto Express in conjunction with the Daily Telegraph. Its purpose is to present the frank and honest views of drivers in the UK. Surveying over 21,400 drivers across the UK, cars are scored on a number of areas including practicality, build quality, reliability, and running costs.
In its Driver Power debut, the cee’d jumped straight into the top ten and is ranked as the 6th best car in the British car market. The cee'd's closest rival, the Volkswagen Golf, found itself in 22nd place overall. Kia, as a brand, ranked 12th overall - a jump of 2 ranks from last year.
"The fact that the Kia cee’d beat the Volkswagen Golf is one of the most significant results in Driver Power’s history," said David Johns, Editor-in-Chief of Auto Express, on announcing the debut performance of the Kia hatchback in the survey.
[Source: Automotive Journal]
