Random Marketing Strategy

Can a purple slurpee really bring America together?...



The good folks at 7Eleven are hoping it can at least get a conversation started.

(from USAToday)
Obama's 'Slurpee Summit' joke makes icy drink hot
President Obama has just given Slurpee something it could never buy: global street cred. Hours after the leader of the free world jokingly suggested at Wednesday's day-after-election press conference that he might hold a "Slurpee Summit" with the new Republican leadership, the brand of slushy soft drinks is in overdrive to make the summit real. "This is a rare opportunity for a brand," says Margaret Chabris, a spokeswoman for 7-Eleven, which owns 44-year-old Slurpee. "We don't want to be opportunistic, but nothing has ever been this big for Slurpee." This is what brands dream about. Bud Light got a big PR lift after Obama drank a Bud Light at the White House "Beer Summit" in July 2009. That brought together Harvard professor Henry Louis Gates Jr. and James Crowley, the police sergeant who arrested him.
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I guess you gotta strike while the iron is hot... no matter how ridiculous the iron is or what you're striking it with

Spotted @ Newzjunky
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