by showing all of the games on 4 different networks they've grabbed their best ratings in decades.
(from Deadline)
NCAA Basketball Scores Best Combined Overnight Rating In 20 Years
With NCAA men's basketball coverage expanding to four networks this year, CBS’ and Turner’s second-round coverage of the 2011 NCAA Division I Men’s Basketball Championship on TBS, CBS, TNT and truTV last night combined to deliver the highest rating for the first Thursday of the NCAA Tournament since 1991. Switching to all-live coverage on TBS, CBS, TNT and truTV in four windows, the games drew a combined 5.7/13 overnight household rating, up 24% from the 4.6/11 for CBS Sports’ 2010 coverage, in which the network switched back and forth between games. READ MORE
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